4. The Spiritual Entrepreneur (SE) seeks to express a non-material inspiration.

4.1: An entrepreneur is one who causes change through innovation.

4.1.1: The innovative ability of the SE is based on the Way of Silence (3.3.2).

4.1.1.1: There are two phases of the SE’s work: Inspiration (3.2) and Execution.

4.2: Execution is the process of translating the Archetype (3.2.1.1) into visible matter i.e. into a product or service. Execution requires material resources.

4.2.1. The SE aims to sustain the effort by using resources obtained by creating customers.

4.2.1.1. A materialist entrepreneur aims to satisfy the customer, not to educate him.

4.2.1.2. The SE aims to educate the customer spiritually while satisfying him materially (2.3.2.2.2).

4.3: The final form (product, service) of the SE’s efforts will depend on both non-material and material influences. The SE measures his success by the degree of alignment between the archetype and the material reproduction (2.2.1).

4.3.1: The SE seeks to be guided by an inwardly-perceived quality perception; a perception of “fidelity”, “authenticity”, or “alignment”. His perception of the value of his material product is determined primarily by how faithfully it correlates with his spiritual intent as embodied by the archetype.

4.3.2. The popularity of the product is of secondary importance to the SE. Popularity (i.e. sales) is merely a sustainable means to secure resources for further development, not the goal.

4.3.3: Fidelity to the archetype is the SE’s primary “performance metric”. This is personally (spiritually) perceived and not materially measurable.

4.3.3.1: The true artist seeks to express a non-material Vision in a material world, full stop. The true artist seeks to be “authentic”, full stop.

4.3.3.2: The SE operates within the system of trade: the SE has to be authentic in a way that engages with customers.

4.3.3.3: The materialist entrepreneur’s product and business model are primarily designed to secure material benefits.

4.3.3.4: The SE’s product and business model is a channel to share a non-material vision with customers.

4.3.4: Entrepreneurs navigate a material “solution space” (the universe of possible options/choices) in seeking to find the optimal connection point between their idea and customer demand i.e. the final form of the product.

4.3.4.1: For the materialist entrepreneur, the search through the solution space is the search for Product-Market (PM) fit, and is governed by material considerations.

4.3.4.2: For the SE, this navigation process is governed by the need to balance authenticity with customer desires. It is a search for Archetype-Product-Market (APM) Fit.

4.3.4.3: The SE faces a superset of the challenges faced by the materialist entrepreneur. He must achieve APM Fit, not merely PM Fit. He must find the way that preserves fidelity and engages customers.

4.4: The SE is spiritually an artist but materially a businessman.